Connie Judge-Jackson has a world of experience on how to make more money through effective salon business management and creative marketing. Jackson believes success begins by understanding the 80/20 rule: you can be 80 percent effective in business by achieving 20 percent of your goals. But these goals can only be met if you employ some basic methods for maintaining a bright appearance and relaxing environment in your salon. Connies keys for professional etiquette:

• Dress for success.

• Maintain a peaceful atmosphere.

• Project a positive image.

• Be punctual with your customers.

• Always communicate clearly with the client.

• One minute of advance planning will save you five later.

• Work smart, not hard.

• Attitude determines altitude.

In addition, Jackson has some proven tips on how to develop special promotions that help generate more clients and increase salon income:

Give away something to build volumeFree giveaways will always be worth while as they generate more customers and return customers.

Have a makeover dayPackage a shampoo set, facial manicure and pedicure together and price the package less then what they would cost individually.

Hold a regular salon product knowledge seminarCustomers come in and learn about the latest products and how best to use them. Market the event by sending out invitations and use clients as models.